Today I paid $3.04 for a gallon of whole milk....and that was the STORE-BRAND! The name-brand stuff was $3.14 and up! When did this happen?!@# I'm pretty sure I haven't always been paying over $3 a gallon. The 2% is significantly cheaper, but her pediatrician says she needs to be on whole milk until age 2....that they need the fat in whole milk for brain development...or something like that. Anyway - I'm outraged at the price of milk! Anyone else???